This was a content creation done by Big Gear’s influencer team member Noel Mulkey. This was going to be an ad on his influencer page, that needed to grab people’s attention. As they were going to be running a giveaway for the hats.
This is one of my brand ambassador sponsorships, Rudy Project. An outdoor sporting company. I sport the gear, advertise it, and collaborate on ways to expand the brand. There is normally a team of ambassadors working with a brand for a given year. For this particular post, we were running a giveaway for special edition trucker hats. To enter the giveaway, all entrants had to do was tag a friend in the comment section. That was it! The winner would be randomly selected. My post simply advertised the hats up for grabs. The post received over 12,000 ‘likes.’ – But even more notable, 545 giveaway entires! My audience was very receptive to the giveaway being presented, and engaged accordingly.”
– Noel Mulkey