5 Quick Tips to Improve Instagram Aesthetics
Let’s face it. Instagram is a visual platform. Unless you are a celebrity with a following coming from pursuits outside the app, to grow from within Instagram, having an aesthetically pleasing feed with beautiful, crisp well-lit shots, is a KEY ingredient in the Instagram growth formula.
1. Develop a style, and stick with it.
There are multiple ways to do this. Navigate to your favorite fitness Instagrammer, travel blogger, or healthy chef page. 90% of the time when you scroll down their feed, there is a theme they have developed you start to see, creating an enticing page to follow. There are a few ways to do this. One of the best ways to develop a style for yourself is in the editing process of your pics. The ‘Go To’ photographer’s editing software these days is Adobe Light Room. However, whatever platform you enjoy editing your pics on, there normally is a way to change the ‘tint’ of a photo. When you are at the final stage of editing, after contrast, brightness, shadows, spot corrections, etc., are all done, find either a preset filter you like, OR stick to a colored tint. For example, gold and green are a great combo to use when tinting your photos.
At the end of the day, if you start posting all your photos with a gold and green after effect or tint, that’s visible but subtle, visitors to your page will be amazed. Even if the photos aren’t similar at all, but the editing ties them all together, your page will be extremely satisfying for guests. One thing is for sure, find a style you like, and stick with it.
2. Plan Your Feed
This is often over-looked due to maybe taking a bit more time or wanting to post a picture right then and there. Professional Instagrammers plan their feed before hand. There are great apps for this to help you. My favorite app is called Preview.
Preview not only allows you to plan your feed, but it also can post for you if you are pressed for time, and need to post consistently. Two other popular apps for planning an Instagram feed are UNUM and VSCO.
Some items to note when planning a feed – Try to go with sets of 3 to 6 or even 9 if posting pictures with similar shapes, colors, general location or environment. This will create a rolling effect on your feed and it’s very ascetically pleasing.
3. Find What Works for You
As far as the type of shots you take, to develop your own style, try and find a camera that works best for you, that you enjoy using, that can take a wide variety of shots. Whether you like close up photography, still shots, portrait photography or action GoPro shots. Developing your own style of pics on the most basic level, the picture itself, will give your visitors unique insights into your style.
4. Your Bio & Profile Pic
Your Bio! Your bio and profile pic are the entrance to your page, like a book cover. This will instantly impact whether you are followed or not. In fact, often times, your profile picture can even impact if your page will be visited. A dimly lit selfie for anyone’s profile picture is not very appealing. If your scrolling down your suggested’s on Instagram, are you going to click on the profile pic with a selfie of someone in a dark bar, or the bright professional shot of someone skiing? Profile picture and bio combination are very important to get right. There’s opportunity for gold in a bio. A lot of business’ will have it professionally laid out describing what they are, their product or brand. A clever, witty, one or two line bio, that leaves a little mystery, and is enticing would be the goal. This leaves a intrigue and makes people curious about following you.
5. Your Handle
Your handle! Last but not least, your handle. One major piece of advice on this: if you can, avoid dashes, underscores, periods, and numbers, do it. The brain instantly jumbles those up. Say someone sees your page, likes it but doesn’t follow it. They think of it again in the near future and go search for it. They can’t find the one they are looking for because they vaguely remember the name, as well as it has two underscores, a period and 4 numbers at the end. Its to confusing!! Clever, catchy, SHORT handles are the way to go.
These aren’t make or break for your page by any means. If you aren’t doing any of these things, don’t worry about it. The most important thing about Instagram is don’t take it to seriously! What it boils down to is if people relate to you, and they can tell you’re sincere, enjoy your platform and love your audience. They will engage and become a fan.